USG Modeling Material Labels
The hardware and sculpture store on the RISD campus was having a challenging time selling the USG line of modeling materials. USG mostly caters to construction clients, so retail packaging was not available. I researched the best imagery to illustrate the products' intended use. I also created a brief description for each product that allows the consumer to quickly determine if it's the correct one for them. The color scheme for each item intentionally mimics the branding on the wholesale size packaging to create consistent visual identity.
USG modeling material labels